A Concert to Fight HIV/Aids in Nagaland
Posted On: November 23, 2009 at 4:14 p.m.
The worldwide growth of the silicone wristbands is nothing short of phenomenal. Its ability to spread a message of hope has been incredible. I just came across this article (below) about a state in northern India, Nagaland, where HIV/Aids is a growing problem. In an effort to spread awareness, local artists will be performing. One of their methods of spreading the word is to hand out those rubber wristbands:
“Artists will perform on the open truck spreading awareness on HIV/AIDS. The well-designed truck stage also bore catchy slogans such as ‘Make your life a longer story’ and ‘Stand up, take action, end AIDS.’ The minister said that the five-month multimedia campaign was launched on October 26 by the Nagaland State AIDS Control Society for youths aged between 15-29 years. It is with the objective to reach out to the people with messages of HIV/AIDS prevention and through music and sports.
During this period, a team of people will also individually reach out to young people in villages where the reach of the media is low. Live Drive will also encourage young people to participate through writing and composing songs on HIV prevention. Live Drive will cover all the districts through band competitions and will culminate in a state-level event at Kohima. Video messages on HIV-related subjects will also be screened during the concert. A special talk on HIV will also be delivered during all the concerts. Further, rubber wristbands with HIV-related message will be given to all the attendees” (http://www.morungexpress.com/frontpage/37357.html).
Countries and groups all over the world are using these wristbands for similar causes. Have you seen any groups around the world with similar messages of hope?
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