Breast Cancer Awareness and Livestrong Bands
Posted On: November 28, 2009 at 10:13 a.m.
Lance Armstrong, perhaps single-handedly, made the silicone one of the most popular world-wide trends in giving support to important causes. It all started with a cancer awareness campaign in 2004. His Livestrong wristbands continue make huge strides in cancer awareness:
“Lance Armstrong’s cancer awareness campaign was a huge success and till date his cancer research foundation has raised about $28 million by selling ‘LIVESTRONG’ rubber cancer awareness bracelets. Lance Armstrong, a seven time Tour de France winner, is himself a cancer survivor. His rubber bracelets have done a great job in raising the cancer awareness.
Breast cancer awareness rubber bracelets come next to Armstrong’s cancer bracelets in generating awareness and funds. However, unlike ‘LIVESTRONG’ bands which come only in yellow color, breast cancer awareness bracelets come in different colors, the most popular being the pink color. These inexpensive bracelets are a good way to raise money for charitable cause” (http://www.buzzle.com/articles/breast-cancer-awareness-rubber-bracelets.html).
It is hard to believe such a simple item has been able to raise so much awareness and money.
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